Jayant Jha, a serial entrepreneur, former Flipkart executive, and founder of Yantra is back to upend the market and give Indian consumers stress-free, versatile, and reasonably priced high-end smartphones.
The successful launch of BytePe, India’s first tech subscription marketplace, promises to revolutionise how Indians obtain and use the newest smartphones. established by renowned serial entrepreneur Jayant Jha, a former leader of Flipkart and co-founder of Yaantra, a recommerce giant that Flipkart purchased. For computer enthusiasts nationwide, BytePe is poised to disrupt the cycle of conventional ownership and usher in a more intelligent and adaptable future.
Indian customers have been misled for years that owning a gadget entails saving money, making large payments, and signing lengthy EMIs, only to be left with antiquated technology. BytePe alters this with a subscription plan that offers monthly rates that are less expensive than EMIs, annual upgrades, and great flexibility—pay just for the services you use, with no hidden extras. With straightforward monthly rates, subscribers may even access the recently released iPhone 17 series, which includes the iPhone 17, iPhone 17 Air, iPhone 17, iPhone 17, Pro, and Pro Max. This makes Apple’s newest gadgets more accessible and adaptable than ever.
“After years in India’s consumer electronics industry, I’ve seen how long EMIs, outdated devices, and limited choices frustrate consumers,” says Mr Jayant Jha, Founder & CEO, BytePe, in reflection of the motivation. We are changing that with BytePe. Smartphones are our first product, but we’ll soon branch out into other areas like electronics and accessories. By giving millions of Indians access to the newest technology through a more intelligent and adaptable ownership model, we hope to democratise luxury. Giving customers an alternative that is more affordable, environmentally friendly, and really tailored to their needs is the goal of this launch. BytePe is a new way of thinking about ownership, not just a service.
BytePe Business Plan
The business plan of BytePe is very simple. Consumers choose the smartphone of their choice. For instance, BytePe offers a subscription service for the recently released iPhone 17 (256 GB), which retails for ₹82,900, for a nominal monthly charge that is far more affordable than a conventional EMI. Like EMI, it is accessible to credit card holders. For those without credit cards, BytePe has also launched BytePe EMI, which provides the same ease and versatility. After a year, customers have the option to return the phone, upgrade to a new model, or keep the phone for an additional year and keep it as their own. For peace of mind, each subscription comes with a one-time 100% damage protection guarantee.To accommodate clients who do not want monthly EMIs, BytePe is launching an upfront purchase option with a one-year insurance policy and an assured repurchase value of up to 50% at the conclusion of 12 and 24 months.
The goals of BytePe are to restore customer autonomy, remove financial stress, and open up access to high-end technology. BytePe allows you to pay just for what you use, update your phone annually at no additional cost, and save up to 50% on monthly payments when compared to typical EMIs. There are only freedom, flexibility, and the most intelligent way to own—no up-front expenses, hidden fees, or lock-ins.
In addition to providing a service, BytePe is spearheading an initiative to reinterpret what it means to “own” in a constantly evolving environment. You’re always in charge and informed when you use BytePe.
About BytePe
Former Flipkart executive and serial entrepreneur Jayant Jha, who co-created Yaantra (which Flipkart later purchased), launched the Bengaluru-based software subscription platform BytePe. on a quest to make premium technology more accessible, adaptable, and hassle-free in order to reinvent ownership. BytePe gives customers the ability to keep up to date with the newest technology without the financial strain and commitment of traditional purchase models by providing annual updates, no down payment, and substantial discounts. BytePe is creating a world in which being an owner is a choice rather than a burden!
Go to www.bytepe.com to see what owning a smartphone will be like in the future.