~Skybags unveils special luggage and backpacks for the CSK team and their fans~
Chennai, India, February 10th, 2026: Skybags, a youth-centric brand, with a mission to help consumers move in style, known for its luggage and backpack range, today launched its range of official licensed Chennai Super Kings (CSK) products as the team’s Official Luggage Partner for the upcoming 2026 season. The association marks Skybags’ strategic entry into sports; beginning with what is considered as a religion in India – ‘Cricket’.
This association reinforces VIP Industries Limited’s commitment to reach consumers through innovation, youth centric events, and supporting the sports culture in India. As part of this partnership, Skybags will retail an exclusive co-branded luggage and backpack range modelled in CSK’s brand expressions, designed to reflect the team’s iconic identity while catering to the evolving needs of today’s on-the-move consumers. The association will see Skybags closely integrated across CSK’s fan engagements throughout the 2026 season, while the official co-branded merchandise will continue to be available across retail outlets in India even after the completion of the cricket league. The luggage bags will begin at a consumer price of INR 4590; while the backpacks will be available starting at a consumer price of INR 1999 for Indian consumers.
Commenting on the partnership, Mr. Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”
Speaking on the association, Mr. KS Viswanathan, Managing Director, Chennai Super Kings (CSK) added, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”
India today stands at the cusp of developing into a global sporting powerhouse, driven by strong corporate participation, world-class infrastructure, global events, and exceptional talent. Skybags believes this partnership with CSK is a stepping stone towards deeper involvement in Indian sports, contributing to its growth and connecting meaningfully with consumers across the country.
With a strong nationwide presence and a robust product portfolio across backpacks, luggage, and travel accessories, Skybags continues to imagine, redefine, and innovate, driven by Indian consumer preferences, cutting-edge design, value-for-money offerings and an unwavering promise to help consumers travel in style. The Skybags x CSK co-branded range will be available for fans across India through over 500 retail outlets, all major ecommerce platforms, as well as the CSK website, CSK app and www.skybags.co.in .
About Skybags:
Skybags, a youth brand from the house of VIP Industries, is on a mission to make its customers move in style. The brand offers distinctive designs, innovative features, and aesthetics led by the ever-evolving world of GenZ. The brand’s attributes of stylish and functional, discerning but playful, and conscious yet fun resonate with the preferences of young customers. Skybags is the first Indian brand to launch waterproof backpacks and manufacture printed polycarbonate luggage. Skybags brand offers trolleys, backpacks, rucksacks, duffel bags, laptop bags and travel accessories made from hallmark quality material and components for great customer experience.
About VIP Industries Ltd.
Established in 1968, VIP Industries Limited is amongst World’s leading manufacturers and retailers of luggage, backpacks and handbags and an established leader in the organised luggage market in India. In addition to our strong presence in India, we have a growing global footprint with our products supplied in over 45 countries. Our operations are underpinned by our market-leading brand portfolio, in-house manufacturing capabilities and wide distribution network. Since our inception, we have stayed focussed on continuous product innovations and adherence to quality and international aesthetics, enabling us to revolutionise the luggage and travel categories. We are headquartered in Mumbai, India and our operations are driven by a talented and engaged team of over 8,000 employees.
For Further Information, please contact:
Murugan G / Mahadevan
Concept PR, Chennai