Ferrari CEO recently revealed that 40% of new Ferrari buyers are under 40, marking a significant shift in the brand’s customer demographics. The Italian luxury automaker, long associated with seasoned collectors and elite enthusiasts, is now attracting a younger, tech-savvy, and dynamic audience.
- The rise of young entrepreneurs, crypto millionaires, and digital-era wealth is driving this change.
- Ferrari’s exclusive models, personalization options, and hybrid technology are appealing to new-gen buyers.
- The company’s focus on sustainability and electrification aligns with younger consumers’ values.
With Ferrari embracing hybrid and electric innovations, will the future of Ferrari belong to the young and ambitious?