Airtel has launched a new AI-based Fraud Detection Solution to protect more than 38 crore broadband and mobile consumers. The solution instantly filters fraudulent websites and scam links on all digital platforms, including browsers, WhatsApp, and Instagram.
This new feature is designed to help protect users from online scams. The goal is to make it easier to spot and stop fraudulent activities before they cause harm. By using AI, Airtel aims to improve security and keep customers safer while using their services. This move shows Airtel’s commitment to safeguarding its users from online threats.
Scam blocking in real time across all major platforms
Airtel’s scam protection now works in real time on all major platforms. The fraud detection system can automatically find and block harmful websites and scam links as they happen. It covers many digital spaces, including OTT apps, emails, WhatsApp, web browsers, Telegram, Facebook, Instagram, and SMS.
When a user tries to open a dangerous website, they are redirected to a warning page. This page explains why the site was blocked. This way, users are quickly informed and kept safe without needing to do anything extra.
No cost to all Airtel customers
This feature is available to all Airtel mobile and broadband users at no extra charge. Customers do not need to download anything or follow special steps to turn it on.
The system automatically rolls out to all users. It provides instant protection against online scams across popular platforms.
Airtel’s reaction to the increase in cybercrime
Airtel has created a multi-layered threat detection system that carries out domain filtering and real-time link blocking in recognition of the growing threat of cybercrime in India. AI is used by the platform to keep abreast of emerging scam techniques.
“We have witnessed many instances in recent years where customers have unwittingly become victims of cyber scams,” stated Gopal Vittal, Vice Chairman and MD of Bharti Airtel. This fraud detection system was developed by our engineers to guarantee that users are completely safe when using the internet.
Airtel underlines its dedication to provide every Indian user with a safer and more secure digital experience with this AI-powered security update.